Our Story..

Created in 2015 by textile designer Holly Picthall, Wilful North aims to create gorgeous and unique heirloom scarves and accessories.

Wilful North celebrates and explores the diverse traditions and customs of the UK and beyond. Taking inspiration from renewed interest in Pagan worship, clog dancing and folk traditions taken in a broader context.

Colours are spring like and fresh with a gritty edge, reflecting the figurative, strange imagery created by folk costumes and complicated dances. Shapes are simple and clean, moving away from the tailored sci-fi look of the last season to return to a more grass roots approach, featuring large, quirky, prints.

All designs are copyrighted under intellectual property laws and cannot be reproduced or recreated in likeness for any reason without prior permission.